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Intelligent marketing strategies for the Hard Rock Hotel and Casino, Las Vegas; market segmentation and customer analysis.

Authors :
Churinske, L.M.
Lee, T.
Linhares, N.
Turbat, S.
Wolf, F.
Scherer, W.T.
Source :
2010 IEEE Systems & Information Engineering Design Symposium (SIEDS); 2010, p13-18, 6p
Publication Year :
2010

Details

Language :
English
ISBNs :
9781424475193
Database :
Complementary Index
Journal :
2010 IEEE Systems & Information Engineering Design Symposium (SIEDS)
Publication Type :
Conference
Accession number :
81666269
Full Text :
https://doi.org/10.1109/SIEDS.2010.5469688