Consumer scapegoating during a systemic product-harm crisis.

MLA

Gao, Hongzhi, et al. “Consumer Scapegoating during a Systemic Product-Harm Crisis.” Journal of Marketing Management, vol. 28, no. 11–12, Oct. 2012, pp. 1270–90. EBSCOhost, https://doi.org/10.1080/0267257X.2011.645859.

APA

Gao, H., Knight, J., Zhang, H., Mather, D., & Tan, L. P. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11–12), 1270–1290. https://doi.org/10.1080/0267257X.2011.645859

Chicago

Gao, Hongzhi, JohnG Knight, Hongxia Zhang, Damien Mather, and Lay Peng Tan. 2012. “Consumer Scapegoating during a Systemic Product-Harm Crisis.” Journal of Marketing Management 28 (11–12): 1270–90. doi:10.1080/0267257X.2011.645859.