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THE RETAILER AND FOCAL SUPPLIER CATEGORY-LEVEL OUTCOMES OF FOCAL SUPPLIER INFLUENCE OPPORTUNISM.

Authors :
Morgan, Neil A.
Kaleka, Anna
Gooner, Richard A.
Source :
AMA Summer Academic Conference Proceedings; 2005, Vol. 16, p8-9, 2p
Publication Year :
2005

Details

Language :
English
Volume :
16
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
84272660

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