Gauging the Emerging Plus-Size Footwear Market An Anthropometric Approach.

In order to gauge the emerging needs for the plus-size footwear market, this study tested the following four hypotheses: 1) as BMI increases, foot morphology changes; 2) increased BMI influences consumers' footwear selection criteria; 3) increased BMI negatively affects consumers' footwear fit; and 4) increased BMI negatively affects consumers' satisfaction with the current footwear market. One hundred and twenty-one female college students were recruited from a large 4-year U.S. university, and only Caucasian data (n=99) were used for statistical analysis. Prior to 3D scanning, a short questionnaire was administered to assess the participants' footwear selection criteria and satisfaction with the current footwear offerings, as well as demographic information. Anthropometry of the participants' feet was measured, using a 3D foot scanner (INFOOT® by I-ware). Results showed that BMI positively affected the increase of anthropometric measurements; as BMI increased, the participants indicated significantly higher scores on shoe length and insole cushion and a lower score on fashion trendiness in the perceived importance of footwear selection criteria; they tended to wear improperly fitting shoes to accommodate wider and thicker feet; and they were significantly less satisfied with the current market than those with a lower BMI. Strong relationships in all four hypotheses were evident, and findings of this study urged the footwear manufacturing industry to recognize the unfulfilled niche market for the growing population of plus-size consumers. [ABSTRACT FROM PUBLISHER]