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FALSE ADVERTISEMENTS, EXTERNALITIES, AND THE REGULATION OF FALSE ADVERTISING: A CONCEPTUAL ANALYSIS.
- Source :
- AMA Marketing & Public Policy Academic Conference Proceedings; 2012, Vol. 22, p65-71, 7p
- Publication Year :
- 2012
-
Abstract
- This paper studies false advertisements, externalities caused by false ads, and cost structure that may moderate the level of false ads. By using regulation theory, this study also discusses effective regulations of false advertising. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- Volume :
- 22
- Database :
- Complementary Index
- Journal :
- AMA Marketing & Public Policy Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 85602902