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AN ASSESSMENT OF GLOBAL BRANDING RESEARCH: CO-CITATION ANALYSIS AS A TOOL TO EVALUATE A LITERATURE AREA.
- Source :
- AMA Winter Academic Conference Proceedings; 2012, Vol. 23, p372-372, 1p
- Publication Year :
- 2012
-
Abstract
- An abstract of the article "An Assessment of Global Branding Research: Co-Citation Analysis As a Tool to Evaluate a Literature Area," by Brian R. Chabowski, Saeed Samiee and G. Tomas M. Hult is presented.
- Subjects :
- BRAND name products
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 23
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 86742019