An Empirical Study of the Influence Factor of Tourism E-Commerce Purchase.

Authors :: Jiang, Bo
Source :: 2012 Fifth International Conference on Business Intelligence & Financial Engineering; 1/ 1/2012, p56-59, 4p
Publication Year :: 2012
Abstract: In order to enhance the industrialization of the tourism e-commerce in china, the author of this paper, adopts SPSS17.0 statistical software to process the hands-on data based on the questionnaires and analyzes the influence factor of the tourism e-commerce systematically. The conclusion is that comprehensive information, secure transaction, convenient communication as well as good after service is the key factors promoting the tourism e-commerce. [ABSTRACT FROM PUBLISHER]

Language :: English
ISBNs :: 9781467320924
Database :: Complementary Index
Journal :: 2012 Fifth International Conference on Business Intelligence & Financial Engineering
Publication Type :: Conference
Accession number :: 86824257
Full Text :: https://doi.org/10.1109/BIFE.2012.20