SELECTIVE CULTURE CHANGE.

The article focuses on the concept of selective culture change. The development of culture consists of three essential things, firstly, although culture grows in response to human needs-physiological, psychological and social, it becomes elaborated beyond such needs. Secondly, no person invents more than the tiniest fraction of the cultural heritage it calls its own, borrowing or the pooling of cultural items through processes of continual diffusion of new items is a major law of cultural growth. Thirdly, any particular culture gets set in its ways, and while it borrows from others, it reinterprets everything borrowed to suit its own peculiar taste. A culture is a functional system of interdependent parts, it is more or less in equilibrium. A change in one part tends to effect changes in all the rest. To introduce an important change in the economy is therefore likely to begin a chain of reactions that may well end in disorganization and death. So a program to change a culture selectively presents serious difficulties but it is possible.