Significances of an “Alternative” Health Care: The Health Column in a Romanian Post-Communist Popular Magazine.

The aim of this paper is to demonstrate that the large audience ofFormula AS– mostly due to its comprehensive health column making available cheap and feasible remedies which allow readers to avoid expensive hospital treatments – reflects increasing social and economic vulnerability for the majority of people as a result of the destruction of industries and the privatization of health care. Written from the view of social philosophy, the paper highlights the striking role of media messages in this process. [ABSTRACT FROM AUTHOR]