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The Man Who Made The Saturday Evening Post.
- Source :
- Forbes; 6/26/1920, Vol. 6 Issue 6, p209-221, 3p
- Publication Year :
- 1920
-
Abstract
- The article features magazine publisher Cyrus H. K. Curtis and his role in revolutionizing national advertising in periodicals. The annual advertising income of his three publications, "Saturday Evening Post," "Ladies Home Journal" and "Country Gentleman" as of 1920 is mentioned. Curtis' vision after the Civil War of honest merchandising through the agency of advertising is addressed. The types of products advertised in the Curtis publications are also cited.
- Subjects :
- MAGAZINE advertising
MAGAZINE advertising effectiveness
PERIODICAL publishing
Subjects
Details
- Language :
- English
- ISSN :
- 00156914
- Volume :
- 6
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Forbes
- Publication Type :
- Periodical
- Accession number :
- 89031454