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Markets and marketing at the bottom of the pyramid.

Authors :
Mason, Katy
Chakrabarti, Ronika
Singh, Ramendra
Source :
Marketing Theory; Sep2013, Vol. 13 Issue 3, p405-407, 3p
Publication Year :
2013

Subjects

Subjects :
MARKETING research
EDUCATIONAL planning
MARKETS
CORPORATIONS
SOCIOECONOMICS
POVERTY

Details

Language :
English
ISSN :
14705931
Volume :
13
Issue :
3
Database :
Complementary Index
Journal :
Marketing Theory
Publication Type :
Academic Journal
Accession number :
89890668
Full Text :
https://doi.org/10.1177/1470593113489191
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