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NO JOYRIDE FOR JAPAN.
- Source :
- BusinessWeek; 1/15/90, Issue 3141, p20-21, 2p, 2 Color Photographs
- Publication Year :
- 1990
-
Abstract
- Presents a report on how over the past four months, Japan has been waging a costly battle to expand into the United States luxury-auto market. Discussion on why Japanese luxury-car strategy may take a long time to pan out in today's soft market; View of Video Storyboard Tests, a market-research firm, regarding the spot for a new car campaign; Information on Toyota Motor Corp., which last fall introduced the Lexus luxury line of automobiles.
- Subjects :
- AUTOMOBILE industry
MARKETS
AUTOMOBILE engines
PRODUCT lines
MOTOR vehicle industry
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3141
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9001150937