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MAD AVE. TAKES THE PERESTROIKA CHALLENGE.
- Source :
- BusinessWeek; 3/5/90, Issue 3148, p68-68, 1p, 2 Color Photographs, 1 Chart
- Publication Year :
- 1990
-
Abstract
- Presents information on the broadcast of U.S. advertisements in the Soviet Union and the future market for U.S. advertising agencies. Description of a 12-minute commercial by Procter & Gamble which was aired during conductor Mstislav Rostropovich's televised homecoming; Need for the advertisement agencies to spend a lot of time and money before the markets in the East develop enough to support advertising profitably; Use of potential local clients to find out what the agencies can do; Exploration of the U.S. advertising market in the Soviet Union and East European countries.
- Subjects :
- ADVERTISING
BROADCASTING industry
ADVERTISING agencies
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3148
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9003050844