PUBLICITY? WHY, IT NEVER EVEN OCCURRED TO US.

Presents information on the donation of 20,000 cases of Coke by Coca-Cola Co. to American troops in Saudi Arabia. Information that over Labor Day weekend, refrigerated trucks filled with Coke made five trips under armed escort to base camps near the Kuwaiti border; Coverage of the gesture on Cable News Network and in the newspaper "The Washington Post"; Claim that with U.S. troops digging in their heels in Saudi Arabia, companies all around the country are vying to supply them with everything from nonalcoholic beer to videocassettes.