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FEAR OF FLYING IN AD LAND.
- Source :
- BusinessWeek; 11/19/90, Issue 3188, p100-105, 2p, 2 Color Photographs, 1 Chart
- Publication Year :
- 1990
-
Abstract
- Focuses on new advertising agencies of several airline companies in the U.S. Reason for changing the advertising agency of Trans World Airlines Inc.; Deterioration of professionals in the airline business; Report that airlines want their agencies to generate growing amounts of day-to-day advertising to promote frequently changing fares.
- Subjects :
- ADVERTISING agencies
AIRLINE industry
USER charges
AIR travel
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3188
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9011192025