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MARKETING OF TOURISM DESTINATIONS FROM THE PUBLIC RELATIONS' PERSPECTIVE.
- Source :
- Revista de Turism - Studii si Cercetari in Turism; 2012, Issue 14, p90-95, 6p
- Publication Year :
- 2012
-
Abstract
- Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers' minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina. [ABSTRACT FROM AUTHOR]
- Subjects :
- TOURIST attractions
TOURISM
MARKETING strategy
CITY promotion
Subjects
Details
- Language :
- English
- ISSN :
- 18442994
- Issue :
- 14
- Database :
- Complementary Index
- Journal :
- Revista de Turism - Studii si Cercetari in Turism
- Publication Type :
- Academic Journal
- Accession number :
- 90571003