Demographic Keys to the Cold Vault.

The article discusses the alcohol purchases of millennials and Hispanics every time they visit a convenience-store (c-store). It cites a Technomic survey which reveals that most millennials and Hispanics visit c-stores once a week or more. It notes the propensity of millennials for trying new things and the factors influencing each group when deciding what beer, wine or spirits to buy. The price sensitivity of both groups, at-home drinking, and promotion of on-trend items are also explored.