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THE `BLOODBATH' IN MARKET RESEARCH.
- Source :
- BusinessWeek; 2/11/91, Issue 3199, p72-74, 2p, 1 Illustration, 1 Graph
- Publication Year :
- 1991
-
Abstract
- Reports that after growing at an eight percent average annual rate in the 1980s, inflation-adjusted revenues for the $2.4 billion market research industry declined one percent in 1990 in the U.S. Information on Pillsbury and other packaged-goods giants; Reduction of profits at big research firms; Views of technically minded researchers.
- Subjects :
- FINANCE
ECONOMIC history
REVENUE
PROFIT
ECONOMICS
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3199
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9102112196