Preserving the magic.

Authors :: Meeks, F.
Source :: Forbes; 2/18/1991, Vol. 147 Issue 4, p60-61, 2p, 4 Color Photographs, 1 Black and White Photograph
Publication Year :: 1991
Abstract: Reports that at a time when many catalog merchants are flagging, Williams-Sonoma, Inc. is going strong. Discusses what makes this cataloger so different from all the rest. Marketing strategies; What products are sold through the catalog; Tasteful goods and well-tended mailing lists; Possibilities seem endless.