Back to Search
Start Over
Opportunities to Share in Advertising Results.
- Source :
- Forbes; 9/1/1928, Vol. 22 Issue 5, p68-70, 3p
- Publication Year :
- 1928
-
Abstract
- The article offers an analysis of a group of U.S. stocks with trademarked brands that have become globally known because of massive advertising campaigns in 1928. These stocks include the Lambert Company, the Fleischmann Company, and Household Products, Incorporated. The author notes that companies whose profits are derived primarily from advertising have an advantage in that they have little need for large cash holdings invested in plants or in inventories.
- Subjects :
- STOCKS (Finance)
ADVERTISING campaigns
CAPITAL investments
Subjects
Details
- Language :
- English
- ISSN :
- 00156914
- Volume :
- 22
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Forbes
- Publication Type :
- Periodical
- Accession number :
- 91852728