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Opportunities to Share in Advertising Results.

Authors :
White, William Russell
Source :
Forbes; 9/1/1928, Vol. 22 Issue 5, p68-70, 3p
Publication Year :
1928

Abstract

The article offers an analysis of a group of U.S. stocks with trademarked brands that have become globally known because of massive advertising campaigns in 1928. These stocks include the Lambert Company, the Fleischmann Company, and Household Products, Incorporated. The author notes that companies whose profits are derived primarily from advertising have an advantage in that they have little need for large cash holdings invested in plants or in inventories.

Details

Language :
English
ISSN :
00156914
Volume :
22
Issue :
5
Database :
Complementary Index
Journal :
Forbes
Publication Type :
Periodical
Accession number :
91852728