Melville Shoe: The Octogenarian & the Teenager.

The article focuses on the business of shoe manufacturer and retailer Melville Shoe as of February 1, 1969 with attention paid to the popularity of company's shoes among teenagers. Topics include the interest of the U.S. stock market on the firm, the practice of the firm to sell shoes in the 1930s in stores with white facades, known as retail chain Thom McAn, under the name of the company's brand shoes, and comments from Melville Shoe's president Frank Rooney on shoe marketing.