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HOW GOOD ARE POLLS? WE REFUSE TO ANSWER.
- Source :
- BusinessWeek; 7/6/92, Issue 3273, p29-30, 2p, 1 Cartoon or Caricature
- Publication Year :
- 1992
-
Abstract
- Questions why there is so much confusion in the polls analyzing the presidential race. Voter opinions more fickle than usual; Marketers doubting their research; Tarnished reliability of public opinion research; Those who duck surveys; Consumers and voters clamming up.
- Subjects :
- UNITED States presidential elections
ELECTIONS
PUBLIC opinion polls
PUBLIC opinion
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3273
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9207062055