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HOW GOOD ARE POLLS? WE REFUSE TO ANSWER.

Authors :
Landler, Mark
Harbrecht, Douglas
Source :
BusinessWeek; 7/6/92, Issue 3273, p29-30, 2p, 1 Cartoon or Caricature
Publication Year :
1992

Abstract

Questions why there is so much confusion in the polls analyzing the presidential race. Voter opinions more fickle than usual; Marketers doubting their research; Tarnished reliability of public opinion research; Those who duck surveys; Consumers and voters clamming up.

Subjects

Subjects :
UNITED States presidential elections
ELECTIONS
PUBLIC opinion polls
PUBLIC opinion

Details

Language :
English
ISSN :
00077135
Issue :
3273
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
9207062055

Tools

Authors Abstract Subjects Details