WILL NBC MEAN 'NABBED BY COS'?

This article reports on the plan by actor Bill Cosby to acquire National Broadcasting Co. (NBC). In a move that has surprised and intrigued media mavens, the entertainer has taken the first steps toward acquiring NBC from owner General Electric (GE) Co. Cosby has not made a formal offer to GE. But his talent agency, William Morris Agency Inc., informed NBC president Robert C. Wright of Cosby's intentions on October 23, 1992. Wright insisted the network is not for sale, according to Norman Brokaw, chairman of William Morris. Cosby's lawyer, Herbert H. Chaice, says he and Brokaw are lining up bankers to advise them on a possible bid. Cosby is only the latest in a parade of Hollywood honchos who are said to be interested in NBC.