Sense of site.

The article focuses on how to choose a location for retail chain stores in the U.S., with attention paid to avoiding site selection mistakes. The author discusses site selection tricks from Larry Whipple, director of leasing at shoe manufacturer Florsheim Shoe Co., and E.W. Spieckerman, vice president of real estate for leather goods company Tandy Corp., as well as recommendations for locating stores near parallel businesses and for renting or leasing space in a mall or shopping center.