Exploring the Determinants of Broadway Show Success.

MLA

Reddy, Srinivas K., et al. “Exploring the Determinants of Broadway Show Success.” Journal of Marketing Research (JMR), vol. 35, no. 3, Aug. 1998, pp. 370–83. EBSCOhost, https://doi.org/10.2307/3152034.

APA

Reddy, S. K., Swaminathan, V., & Motley, C. M. (1998). Exploring the Determinants of Broadway Show Success. Journal of Marketing Research (JMR), 35(3), 370–383. https://doi.org/10.2307/3152034

Chicago

Reddy, Srinivas K., Vanitha Swaminathan, and Carol M. Motley. 1998. “Exploring the Determinants of Broadway Show Success.” Journal of Marketing Research (JMR) 35 (3): 370–83. doi:10.2307/3152034.