Back to Search
Start Over
He Strode to Success in a Million Shoes.
- Source :
- Forbes; 2/1/1927, Vol. 19 Issue 3, p9-36, 5p
- Publication Year :
- 1927
-
Abstract
- The article focuses on retail shoe merchant Frank Melville Jr. and his ideas in retail merchandising. Topics discussed include his previous jobs such as copying legal documents at his barrister uncle's office, the recognition of shoe making as an honorable and profitable trade and his development of shoe business on a basis of honest dealing. Also mentioned is his purpose of marketing quality shoes at the lowest possible price.
- Subjects :
- SHOE industry
RETAIL industry
LEGAL documents
SHOES
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00156914
- Volume :
- 19
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Forbes
- Publication Type :
- Periodical
- Accession number :
- 93918683