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STEVE DWORIN TRIES TO REACH OUT AND SAVE AYER.
- Source :
- BusinessWeek; 5/16/94, Issue 3371, p60-61, 2p, 1 Color Photograph, 1 Chart
- Publication Year :
- 1994
-
Abstract
- Profiles N W Ayer Inc. CEO Steve Dworin. Reasons for Dworin's replacement of Jerry J. Siano as chief executive on April 18, 1994; Advertising accounts lost by company; Ayer's troubles stemming from a shortage of capital; Need to link into a global network to compete with Ogilvy & Mather Inc. in overseas presence.
- Subjects :
- ADVERTISING agencies
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3371
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9406100614