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The Rise and Fall of Mass Marketing.

Authors :
Bowden, Sue
Source :
Business History; Apr94, Vol. 36 Issue 2, p133-134, 2p
Publication Year :
1994

Abstract

Reviews the book "The Rise and Fall of Mass Marketing," edited by Richard S. Tedlow and Geoffrey Jones.

Subjects

Subjects :
MARKETING
NONFICTION

Details

Language :
English
ISSN :
00076791
Volume :
36
Issue :
2
Database :
Complementary Index
Journal :
Business History
Publication Type :
Review
Accession number :
9411042492

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Authors Abstract Subjects Details