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Choose your partners.

Authors :
Elman, Leslie Gilbert
Source :
Progressive Grocer; May94, Vol. 73 Issue 5, p205, 4p, 2 Color Photographs, 1 Graph
Publication Year :
1994

Abstract

Focuses on the use of partnering arrangements between grocers and suppliers in delicatessens and bakeries in the United States. Plans to make partnering a standard practice as part of the efficient consumer response (ECR) scheme; Creation of perceived difference between rival operations; Increase in sales in delicatessens by using branded items; Key factors for effective partnering. INSET: Bakery: Variation on a theme..

Details

Language :
English
ISSN :
00330787
Volume :
73
Issue :
5
Database :
Complementary Index
Journal :
Progressive Grocer
Publication Type :
Periodical
Accession number :
9411292639