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How to increase sales with your own newsletter.

Authors :
Michelsen Jr., Michael W.
Source :
American Salesman; Mar1994, Vol. 39 Issue 3, p16, 4p, 1 Black and White Photograph
Publication Year :
1994

Abstract

Gives advice on how to increase sales with the use of own newsletter. Goal setting; Careful selection of audience; Provision of advice and information; Newsletter's simplicity; Publisher's involvement with the newsletter; Evaluation of the newsletter; Need for quantifiable benefits from the newsletter.

Details

Language :
English
ISSN :
00030902
Volume :
39
Issue :
3
Database :
Complementary Index
Journal :
American Salesman
Publication Type :
Periodical
Accession number :
9412020607