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Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels.
- Source :
- Journal of China Tourism Research; Jan2014, Vol. 10 Issue 1, p69-94, 26p
- Publication Year :
- 2014
-
Abstract
- <i>Copyright of Journal of China Tourism Research is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- HOTEL ratings & rankings
BRAND image
HOTELS
TRAVELERS
PROPERTY
CONTENT analysis
Subjects
Details
- Language :
- English
- ISSN :
- 19388160
- Volume :
- 10
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of China Tourism Research
- Publication Type :
- Academic Journal
- Accession number :
- 94873398
- Full Text :
- https://doi.org/10.1080/19388160.2013.870506