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Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels.

Authors :
Jiang, Jingxian
Gretzel, Ulrike
Law, Rob
Source :
Journal of China Tourism Research; Jan2014, Vol. 10 Issue 1, p69-94, 26p
Publication Year :
2014

Abstract

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Details

Language :
English
ISSN :
19388160
Volume :
10
Issue :
1
Database :
Complementary Index
Journal :
Journal of China Tourism Research
Publication Type :
Academic Journal
Accession number :
94873398
Full Text :
https://doi.org/10.1080/19388160.2013.870506