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Papers sought for Symposium on Strategy Implementation.
- Source :
- Marketing News; 7/17/95, Vol. 29 Issue 15, p8-8, 1/7p
- Publication Year :
- 1995
-
Abstract
- The article presents the developments on the upcoming second Symposium on Strategy Implementation and Assessment Research (STAR) sponsored by the American Marketing Association in Montreal, Quebec. STAR is the subdivision of strategy management concerned with methods and findings in assessing the quality of an enterprise's strategy focus, content and planning processes and the implementation and performance of an enterprise's strategy.
- Subjects :
- CONFERENCES & conventions
MARKETING research
MARKETING management
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 29
- Issue :
- 15
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 9507203722