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Growing Through Portfolio Retailing.

Authors :
Berry, Leonard L.
Seiders, Kathleen
Source :
Marketing Management; 1993, Vol. 2 Issue 3, p8-20, 13p, 1 Color Photograph, 1 Diagram
Publication Year :
1993

Abstract

Diversification may be the only growth opportunity left for some retailers in the '90s, but it's not for everyone. Managers must know what core competencies their company possesses, if any, and how to exploit them. And they must have deep pockets for short- and long-term investment. Portfolio retailers do not always succeed, especially if their diversification efforts are unfocused, but those that do offer insight into how the strategy should be implemented. INSETS: Additional reading.;About the authors.;Executive briefing.. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
10613846
Volume :
2
Issue :
3
Database :
Complementary Index
Journal :
Marketing Management
Publication Type :
Periodical
Accession number :
9602150730