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Marketing Exchange Relationships, Transactions, and Their Media (Book).

Authors :
Barnes, John W.
Source :
Journal of the Academy of Marketing Science; Winter96, Vol. 24 Issue 1, p79, 2p
Publication Year :
1996

Abstract

Reviews the book "Marketing Exchange Relationships, Transactions and Their Media," edited by Franklin S. Houston.

Subjects

Subjects :
MARKETING
NONFICTION

Details

Language :
English
ISSN :
00920703
Volume :
24
Issue :
1
Database :
Complementary Index
Journal :
Journal of the Academy of Marketing Science
Publication Type :
Review
Accession number :
9603062861

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Authors Abstract Subjects Details