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INDIAN INNERWEAR MARKET STILL HIDDEN.
- Source :
- Images Business of Fashion; May2014, Vol. 25 Issue 5, p88-89, 2p
- Publication Year :
- 2014
-
Abstract
- The article reports on major factors that need to be targeted for growth of women's innerwear market in India. Topics discussed include the lack of innerwear brands focused on women due to cultural gender bias, the challenges that women's innerwear market faces in India, and product, communication and retail as areas that need to be addressed for growth of women's innerwear market. Also mentioned is the importance of online retailing in addressing the areas mentioned.
Details
- Language :
- English
- Volume :
- 25
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Images Business of Fashion
- Publication Type :
- Periodical
- Accession number :
- 96072007