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Coupons: Good for the gander.
- Source :
- Editor & Publisher; 10/26/96, Vol. 129 Issue 43, p20, 1p, 1 Black and White Photograph
- Publication Year :
- 1996
-
Abstract
- Reports on newspapers' use of coupons to build circulation and extend the frequency of readership. `Denver Post's couponing strategies; `Philadelphia Inquirer's use of a wrap around its TV book to carry coupons; Compliance of coupons with specifications required by the Audit Bureau of Circulation.
- Subjects :
- NEWSPAPER marketing
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 129
- Issue :
- 43
- Database :
- Complementary Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 9611114144