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Insight: Headliner - Media Profile - Pope finds new audiences in Asia.

Source :
Campaign Asia-Pacific; Jun2014, p52-52, 1p
Publication Year :
2014

Abstract

The Wall Street Journal's new publisher tells Jason Wincuinas how the 125-year-old title is championing talent and content to hike engagement and boost subscriptions in the region. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
MARKET penetration
MARKETING strategy
AUDIENCES

Details

Language :
English
ISSN :
22183280
Database :
Complementary Index
Journal :
Campaign Asia-Pacific
Publication Type :
Periodical
Accession number :
96648139

Tools

Authors Abstract Subjects Details