It's war out there.

The article argues on the annual state-of-the-industry survey by the periodical on supermarket price war in the food industry in Great Britain as of July 2014. Topics discussed include pressure on suppliers to lower prices which lead to cost cutting, reduction in product quality to achieve a price point, and the negative impact on business development. Also mentioned is the continued focus of food manufacturers on health reformulation to reduce levels of fat, salt and sugar in food and drinks.