Mota Enters Scent World.

The article discusses Bethany Mota Signature Fragrance, a women's fragrance designed by fashion video and beauty blogger Bethany Mota in conjunction with teen product retailer Aéropostale, and discusses Mota's commercial relationship with Aéropostale. A discussion of a marketing campaign which has been developed for the launch of the fragrance, and of its projected sales estimates, is presented.