Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.

MLA

Challagalla, Goutam, et al. “Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.” Journal of Marketing, vol. 78, no. 4, July 2014, pp. 4–20. EBSCOhost, https://doi.org/10.1509/jm.12.0314.

APA

Challagalla, G., Murtha, B. R., & Jaworski, B. (2014). Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. Journal of Marketing, 78(4), 4–20. https://doi.org/10.1509/jm.12.0314

Chicago

Challagalla, Goutam, Brian R. Murtha, and Bernard Jaworski. 2014. “Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.” Journal of Marketing 78 (4): 4–20. doi:10.1509/jm.12.0314.