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The Battling Billboards Of Silicon Valley.

Authors :
MARTIN, MICHAEL H.
Source :
Fortune; 6/9/1997, Vol. 135 Issue 11, p38-38, 1/2p, 1 Color Photograph
Publication Year :
1997

Abstract

Focuses on the battle of billboards on Highway 101 in the infamous Silicon Valley in California between Informix and Oracle Corp. after Informix leased a billboard outside Oracle's corporate headquarters. The ordering of a billboard by Oracle CEO Larry Ellison in response to Informix's billboard which poked fun at Informix's lawsuit against 13 engineers who jumped ship to work for Oracle.

Subjects

Subjects :
BILLBOARDS

Details

Language :
English
ISSN :
00158259
Volume :
135
Issue :
11
Database :
Complementary Index
Journal :
Fortune
Publication Type :
Periodical
Accession number :
9705292147