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Notes from underground.
- Source :
- Adweek Western Edition; 08/18/97, Vol. 47 Issue 33, p23, 4p, 3 Color Photographs, 1 Black and White Photograph
- Publication Year :
- 1997
-
Abstract
- Reports on the strategy used by Wells BDDP company in the development of an advertisement for Heineken USA. Comments from associate creative director John Pearson, art director of the campaign; Detailed information on the strategy used.
- Subjects :
- ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 01994743
- Volume :
- 47
- Issue :
- 33
- Database :
- Complementary Index
- Journal :
- Adweek Western Edition
- Publication Type :
- Periodical
- Accession number :
- 9710300719