Advancement in higher education: the role of marketing in building philanthropic giving.

MLA

McAlexander, James H., et al. “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving.” Journal of Marketing for Higher Education, vol. 24, no. 2, July 2014, pp. 243–56. EBSCOhost, https://doi.org/10.1080/08841241.2014.969797.

APA

McAlexander, J. H., Koenig, H. F., & DuFault, B. (2014). Advancement in higher education: the role of marketing in building philanthropic giving. Journal of Marketing for Higher Education, 24(2), 243–256. https://doi.org/10.1080/08841241.2014.969797

Chicago

McAlexander, James H., Harold F. Koenig, and Beth DuFault. 2014. “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving.” Journal of Marketing for Higher Education 24 (2): 243–56. doi:10.1080/08841241.2014.969797.