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Why Dailies Die.
- Source :
- New Republic; 4/16/62, Vol. 146 Issue 16, p17-23, 7p, 2 Cartoon or Caricatures
- Publication Year :
- 1962
-
Abstract
- Examines the factors causing the closure of the daily newspapers in the U.S. Conspiracy of the publishers for greater mutual profit; Role of the advertisers in the publications; Claim that 75 to 80 percent of the total cost of delivery of a newspaper is paid for by advertisers who purchase white space in the paper at rates based largely on circulation.
Details
- Language :
- English
- ISSN :
- 00286583
- Volume :
- 146
- Issue :
- 16
- Database :
- Complementary Index
- Journal :
- New Republic
- Publication Type :
- Periodical
- Accession number :
- 9969892