Strategies for Customizing Financial Services Using Clients' Birth Order.

Birth order provides unique insight into individuals' personalities, risk tolerances, and investment needs. Use of this information will allow financial service firms to create a more customized experience for clients. This should increase customer satisfaction and retention, and with appropriate promotion, attract new investors. The practical implementation of birth order segmentation is discussed in a framework that includes the relationship with the financial advisor, investment advice, access to financial services, receptiveness to new products, packaging of services, and promotion of benefits from considering birth order. [ABSTRACT FROM AUTHOR]