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More than music at WSM.

Authors :
Frankel, Daniel
Source :
Video Business; 11/17/2003, Vol. 23 Issue 46, p8-43, 2p
Publication Year :
2003

Abstract

Reports on the effort of Warner Strategic Marketing (WSM) to carve a brand for itself as a DVD supplier. Popularity of music videos and sports programs; Agreement between WSM and ESPN to ply its X Games action sports brand to DVD; Ability of WSM to leverage DVD.

Subjects

Subjects :
DVD media
MUSIC videos
TELEVISED sports
SUPPLIERS

Details

Language :
English
ISSN :
0279571X
Volume :
23
Issue :
46
Database :
Supplemental Index
Journal :
Video Business
Publication Type :
Periodical
Accession number :
11463764

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Authors Abstract Subjects Details