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S'OUVRIR LES PORTES DU MARCHÉ CHINOIS EST UN TRAVAIL DE LONGUE HALEINE POUR LA FRENCH TOUCH.
- Source :
- Journal du Textile; 12/11/2017, Issue 2360, p4-5, 2p
- Publication Year :
- 2017
-
Abstract
- The article discusses the development of French fashion brands in the electronic commerce market in China, with particular focus given to the luxury goods company Groupe Smcp and its three ready-to-wear clothing brands Sandro, Maje, and Claudie as well as the clothing brand Mât de misaine.
- Subjects :
- LUXURY goods industry
ELECTRONIC commerce
FRENCH influences on fashion
Subjects
Details
- Language :
- French
- ISSN :
- 02930757
- Issue :
- 2360
- Database :
- Supplemental Index
- Journal :
- Journal du Textile
- Publication Type :
- Periodical
- Accession number :
- 127244993