Setting realistic goals.

The article profiles Reece and Natasha Cox, recipients of the Bay of Plenty Share Farmers of the Year in New Zealand. Topics discussed include their goals for farm ownership and professional careers in the dairy industry, their first season contract milking in a farm in Tauranga, New Zealand, educational background and highlights of their career in dairy farming. Also mentioned are their dairy farming operation progression and the challenges in the dairy industry and their coping strategy.