'The Next Big Idea' Topic Of New York City Conference.

" The Next Big Idea," a day-long conference slated for May 7, will be presented in New York City by AB sister publications "Adweek," "Brandweek," "Media-week," "The Hollywood Reporter," "Billboard" and "Sporting Goods Business." Branded entertainment is the catchphrase that every marketer in town is throwing around in meetings and at cocktail parties, but the big question for everyone still is what will state-of-the-art programs look like in the future. Throughout the day, professionals from a host of industries will discuss how to move beyond licensing agreements and product placement—past traditional sports and event marketing—to entertainment-as-marketing events.