The Theory - Practice Dichotomy indian Business Communication Classrooms: A Critical Outlook.

Business Communication is one of the crucial courses which is introduced in the curricula of MBA (Master of Business Administration) programme in all Indian professional colleges. It is specifically aimed to enhance the learner's communicative abilities that are critical for successful professional career. In the wake of changing paradigms in Business Communication domain, effective teaching-learning strategies have become decisive to ensure qualitative standards. Hence, the current paper is a vigorous discussion on two significant theories and their relevance to the Business English classroom in the 21^st century. It undergoes a study of the application, utility and relevance of the themes in Business Communication classrooms in the professional colleges under Jawaharlal Nehru Technological University Ananthapur and Sri Venkateswara University etc. in Andhra Pradesh. Further, the comparisons and limitations of the above-mentioned theories have also been examined in the context of Business Communication skills. [ABSTRACT FROM AUTHOR]